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Song of the day: 80's

1) Watch the music video

2) Close your eyes and listen to the lyrics


3) Read the song lyrics


4) Read the song lyrics whilst listening to the music video at the same time




Happy Mondays - Hallelujah 

Hallelujah
Hallelujah

Hallelujah, hallelujah
We're here to pull ya
Back in to do it all the same
Hallelujah, hallelujah
Not sent to save ya
Just here to spank ya play some games

Do it long, long
Doin' it long
Do fine, fine
Doin' it fine
Go in, out
Goin' in, not out

Hallelujah, hallelujah
Not here to praise ya
Just here to raise ya
Fill you full of maze

Hallelujah

Hallelujah, hallelujah
We're mr. bitter
We'll take a bit of this and that
Hallelujah, hallelujah
When Shaun William Ryder
Will lie down beside ya
Fill you full of junk

Just here to spank ya play some games

Do it long, long
Doin' it long
Do fine, fine
Doin' it fine
Go in, out
Goin' in, not out

Hallelujah, hallelujah
Not here to praise ya
Just here to raise ya
Fill you full of maze

Hallelujah
Hallelujah
Hallelujah
Hallelujah

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SIGNIFICANT DAYS: World Book Day





World Book Day or World Book and Copyright Day (also known as International Day of the Book or World Book Days) is a yearly event on 23 April, organized by UNESCO to promote reading, publishing and copyright. In the United Kingdom, the day is instead recognised on the first Thursday in March.

World Book Day was celebrated for the first time on 23 April 1995.


Choice of date

The connection between 23 April and books was first made in 1923 by booksellers in Spain as a way to honour the author Miguel de Cervantes who died on that day.

In 1995, UNESCO decided that the World Book and Copyright Day would be celebrated on this date the date is also the anniversary of the birth and death of William Shakespeare, the death of Miguel de Cervantes, Inca Garcilaso de la Vega and Josep Pla, and the birth of Maurice DruonManuel Mejía Vallejo and Halldór Laxness.

Although 23 April is often stated as the anniversary of the deaths of both William Shakespeare and Miguel de Cervantes, this is not strictly correct. Cervantes died on 22 April and was buried on 23 April according the Gregorian calendar; however, at this time England still used the Julian calendar. Whilst Shakespeare died on 23 April by the Julian calendar in use in his own country at the time, he actually died eleven days after Cervantes because of the discrepancy between the two date systems. The apparent correspondence of the two dates was a fortunate coincidence for UNESCO.


World Book Day by country

Spain

To celebrate this day Cervantes' Don Quixote is read during a two-day "readathon" and theMiguel de Cervantes Prize is presented by the King in Alcalá de Henares.

In Catalonia, Spain, since 1436, St. George's Day has been 'The Day of the Rose', where the exchange of gifts between sweethearts, loved ones and respected ones occurs. It is analogous to Valentine's Day. Although the World Book and Copyright Day has only been celebrated since 1995 internationally, books were exchanged on 'The Day of the Rose' in Catalonia since at least the year 1926 in memory of Cervantes.


Sweden

In Sweden, the day is known as Världsbokdagen (World Book Day), and the copyright part is seldom mentioned. Normally celebrated on April 23, it was moved to avoid a clash with Easter to April 13 in the year 2000 and 2011.

United Kingdom

In the United Kingdom, World Book Day is held annually on the first Thursday in March, to avoid the established international 23 April date due to clashes with Easter school holidays, and the fact that it is also the National Saint's Day of England, St George's Day.




This World Book Day, come follow the exciting new adventures of Pablo Morales as he travels around Ireland, England, Scotland and Wales. Pablo finds himself submerged in a colourful world of new cultures, unparalleled experiences and promising new love interests, not without a few hiccups along the way.

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Song of the day: 70's

1) Watch the music video

2) Close your eyes and listen to the lyrics


3) Read the song lyrics


4) Read the song lyrics whilst listening to the music video at the same time
 
 
Rod Stewart - Maggie May
 

Wake up maggie I think I got something to say to you
Its late september and I really should be back at school
I know I keep you amused but I feel Im being used
Oh maggie I couldnt have tried any more
You lured me away from home just to save you from being alone
You stole my heart and that's what really hurt

The morning sun when it's in your face really shows your age
But that don't worry me none in my eyes you're everything
I laughed at all of your jokes my love you didn't need to coax
Oh, maggie I couldnt have tried any more
You lured me away from home, just to save you from being alone
You stole my soul and that's a pain I can do without

All I needed was a friend to lend a guiding hand
But you turned into a lover and
Mother what a lover, you wore me out
All you did was wreck my bed
And in the morning kick me in the head
Oh maggie I couldnt have tried anymore
You lured me away from home cause you didn't want to be alone
You stole my heart I couldnt leave you if I tried

I suppose I could collect my books and get on back to school
Or steal my daddys cue and make a living out of playing pool
Or find myself a rock and roll band that needs a helpin hand
Oh maggie I wish I'd never seen your face
You made a first-class fool out of me
But Im as blind as a fool can be
You stole my heart but I love you anyway

Maggie I wish I'd never seen your face
Ill get on back home one of these days

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The Tuesday Business Corner: challenge yourself to challenge others




One of my favourite business quotes is Henry Ford’s: “If I had asked my customers what they wanted, they would have said a faster horse.”

It’s funny, memorable and insightful. And, when you think about it, impossible to argue with: after all, how can the beneficiaries of what you do possibly know the best way you can help them? They can’t. You know yourself better than they do.

Persuasive people do this. For example, a few years ago, I never sat on my bed thinking “I wish I had an iPad… a product I simply can’t visualise”. But fortunately, Apple created something that I didn’t yet know I wanted. That’s one of the reasons Steve Jobs didn’t rate customer research. He thought it was their job to know what customers wanted before they did.

Another example: when Walt Disney made Snow White – the world’s first full-length animated film – it was ridiculed as something that people just wouldn’t want (“Disney’s folly” as it was described at the time). It’s still one of the best-selling films of all time.

Henry Ford, Steve Jobs, Walt Disney… what can we learn from these groundbreakers? Well, to find how you can best help someone, guide their thinking. You achieve this by saying such things as:

  • My most successful customers/colleagues use me to help them achieve X - something we haven’t discussed yet. Would that be useful to you?
  • Some of your impressive competitors/colleagues have had notable successes doing Y. Shall we have a look at how you can copy/beat them?
  • Here’s a problem that’s impacting you and your business more than you realise
  • I’ve worked in lots of companies/sectors. And many of them are thriving because of Z – something that nobody here does. This could be a great opportunity to get ahead of the rest. Shall we explore that now?

Helping people think in this way is what the Sales Executive Council call “challenging” them. The SEC found it to be much more powerful than simply building relationships with them. This makes sense. After all, the output of a relationship is “I like you”. The output of challenging is “I know you can bring me value, because you just have done”.

So, challenge people. Show you can help them in ways they hadn’t thought of.

You’ll know you’ve achieved it. They’ll say “Well, I never thought about it like that”.

And if you like this idea, you’re probably thinking “Well, I never thought about it like that”!


Action Point


To challenge people’s thinking, you only need two things:

  • An insight they didn’t know they didn’t know; and
  • A phrase to introduce it

Why not create both now?

Think of some of the things you’ve seen over the years that people would find valuable. Produce a list of the top, say, ten or so.

And then script the sentence(s) you’ll use to introduce them. Use one of the examples above, or create your own.

The final step? Go and do it. Choose someone you want to impress, and bring them value they weren’t expecting.


Know people who'd enjoy reading this post? Please forward it on, and introduce them to our Blog :)

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Song of the day: 60´s

1) Watch the music video

2) Close your eyes and listen to the lyrics


3) Read the song lyrics


4) Read the song lyrics whilst listening to the music video at the same time
 
 
Jefferson Airplane - White Rabbit 
 
One pill makes you larger
And one pill makes you small
And the ones that mother gives you
Don't do anything at all
Go ask Alice
When she's ten feet tall

And if you go chasing rabbits
And you know you're going to fall
Tell 'em a hookah-smoking caterpillar
Has given you the call
Call Alice
When she was just small

When the men on the chessboard
Get up and tell you where to go
And you've just had some kind of mushroom
And your mind is moving low
Go ask Alice
I think she'll know

When logic and proportion
Have fallen sloppy dead
And the White Knight is talking backwards
And the Red Queen's off with her head
Remember what the dormouse said
Feed your head
Feed your head 

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The Tuesday Business Corner: impactful structure - three easy ways to order your content





Structure is important.

If your communication has a clear one, it might work.

If it hasn’t, it definitely won’t.

Other people must be able to follow your structure. But, if you communicate your content in the same order that you developed it, you’re probably taking them on a journey they didn’t need to go on – yours.

Instead, here are three ways to create an easy-to-follow structure:

#1: The 5Ps (ideal for making a persuasive, logical argument)

I like this one. It’s easy to remember (everything begins in P!); and helps you create a compelling story:
  • Position – ‘our world is currently like X’
  • Problems – ‘and X is causing us problems, because of Y, which means Bad Thing Z’
  • Possibilities – ‘given this, we only have three viable options, which are…’
  • Propose – ‘I recommend we do the second option, because ...’
  • Please (Call To Action) – ‘therefore, please can you…’

#2: “Why Vision Act?” (great for leaders communicating to their teams)

This one starts with the leader creating the need for change. She then gives clarity and direction by focusing on the (long-term) desired future. The final step is to close with the (short term) actions necessary to achieve it:
  • Why – why change is needed
  • Vision – the long-term future vision is for us to look like...
  • Act – therefore, the next steps are that we should start X, stop Y and continue Z

#3: Walloping (can be very impactful when presenting to senior teams)

Most senior teams I’ve spoken to don’t rate the presentations they see from their reports. They’re too long, un-structured and without a clear Call To Action. What a waste… both of the Execs’ time, and all those lost opportunities for the presenters.

This Walloping Structure below is quite polarising – it certainly isn’t appropriate in all cases. But, when it is, it’s very impactful. And it’s a great way of getting yourself heard if you’re delivering a short presentation in the middle of a full-day board meeting:
  • Wallop - hit them with a big problem - ‘did you know, we’re needlessly wasting €4million every month’
  • Down - make the wallop worse, to build the pain - ‘that equates to nearly €50million a year. Every year. A couple of years from now, this is going to be around the €100million mark’
  • Up - bring them back up by explaining your proposal, and the impact it will bring - ‘we have an opportunity to stop this. It’s …’
  • Please - as with the previous two structures, finish with a Call To Action. This will be they endorse your proposal, plus maybe 1-2 other actions you also want them to take

These three structures work well, though your best option depends on the situation of course. But, whichever one you choose, always create content by starting with the structure, and then adding the flesh later. It’s easier for you. It’s easier for the recipient. And, when it’s easier for you both, it’s much more likely to work.

Action Point


Review your diary. Which imminent communications would benefit from a good structure? Then, identify which of the above three - or another - technique will help you create something of value for your recipients.

Know people who'd enjoy reading this post? Please forward it on, and introduce them to our Blog :)

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Song of the day: 60's



1) Watch the music video

2) Close your eyes and listen to the lyrics


3) Read the song lyrics


4) Read the song lyrics whilst listening to the music video at the same time




Jackie Wilson - (Your Love Keeps Lifting Me) Higher and Higher




Your love, lifting me higher
Than I've ever been lifted before
So keep it it up
Quench my desire
And I'll be at your side, forever more

You know your love (your love keeps lifting me)
Keep on lifting (love keeps lifting me)
Higher (lifting me)
Higher and higher (higher)
I said your love (your love keeps lifting me)
Keep on (love keeps lifting me)
Lifting me (lifting me)
Higher and higher (higher)

Now once I was down hearted
Disappointment was my closest friend
But then you came and it soon departed
And you know he never
Showed his face again

That's why
You know your love (your love keeps lifting me)
Keep on lifting (love keeps lifting me)
Higher (lifting me)
Higher and higher (higher)
I said your love (your love keeps lifting me)
Keep on (love keeps lifting me)
Lifting me (lifting me)
Higher and higher (higher)

[Instrumental Interlude]

I'm so glad, I've finally found you
Yes, that one, in a million girl
And now with my loving arms around you
Honey, I can stand up and face the world

You know your love (your love keeps lifting me)
Keep on lifting (love keeps lifting me)
Higher (lifting me)
Higher and higher (higher)
I said your love (your love keeps lifting me)
Keep on (love keeps lifting me)
Lifting me (lifting me)
Higher and higher (higher)

Now sock it me


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