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Tuesday, 12 September 2017

WHAT IS THE VALUE OF CREATIVITY IN TODAY'S GLOBAL ECONOMY?

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How much do the creative industries contribute to the global economy? A new study has quantified, for the first time, the economic and social contribution of cultural and creative industries (CCI) around the world.
Conducted by Ernst & Young and jointly presented by UNESCO and the International Confederation of Authors and Composers Societies (CISAC), the study analysed 11 CCI sectors in Europe, North America, Latin America, Africa, the Middle East and the South Pacific region, focusing on everything from architecture and advertising to television.
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